Learn More: Black TYPE is the default. COLOR COMMUNICATES your BRAND. Designers use a variety of ideas to enhance BRAND recognition. Unless you're designing for a newspaper, black may not be the appropriate color to communicate your BRAND's personality. Your logo, in living color, is one element that embodies the expression 
of your BRAND. For content, try a neutral color versus black. I'm not suggesting going crazy, like using bright pink type... ahhh, except it works on this photo. And it works based on what surrounds it. How can color enhance your BRAND?