Learn More: I DESIGN your BRAND so it's as GOOD as your products and services. 
When your brand speaks to the VALUE of your products and services it increases your bottom line. The value of good branding is solid, clear, congruent communication for your website, logo, packaging, training materials, newsletter, publications, etc. It clarifies your BRAND's mission and values. When it can speak for itself, it expresses the mastery of your offerings with no need to explain it. The essence of it, the soul DNA of it, is communicated clearly. You know your brand is as rich as your products and services when both are congruent.